The new Lightkeeper Series available for Mother's Day

 Remember the light you carry in this world, a birthmark from the stars.
It is there in your song, there in your footprint, there in the way you give
to everyone around you. 

This Mother’s Day, we’re launching a special trinity of bracelets called the Lightkeeper series.
Each bracelet’s star is a reminder to recognize and safeguard the light that rests in all of us and, most importantly, to share that light with our world.
A simple and elegant gift for that Lightkeeper in your life, who strengthens your world with their light and their love.

| The Story |

The Lightkeeper is a collection commemorating the life and work of our talented visionary Ben McKinnon, who passed in August. As an artist, Ben created beauty from his own depths, always envisioning a world richer in colour, authenticity, and humanity. Being a core member of Pure Art Foundation, he dedicated much of his talent to raising awareness about the plight of impoverished communities. Now, to honour and to pay-forward the light that he was sharing, the foundation will inaugurate a day-care centre in Ben’s name, in the poverty-stricken community of Manantay, Peru.

| How it Gives Back |

Profits raised through the sale of the Lightkeeper bracelets will fund Ben’s Day-Care centre. Through this centre, mothers attending the foundation’s sustainability-driven sewing courses will be able to leave their children in a safe and enriching environment.
This gift connects your purchase to hard-working mothers, and supports their efforts and dreams for their families.

| About the Product |

The Lightkeeper collection is hand-made by Quebec artist Trink!

The first bracelet, RISE, inspires us to take the crucial first step: to reach out, to step up, to courageously meet the beautiful and daring challenge of life. The more organic of the three, it is made of wooden beads and a sterling silver star.

The second bracelet, IGNITE, encourages us to dive within, and to spark the light that is waiting there. Waiting to be remembered, waiting to be called upon. This bracelet is made of Swarovski crystals, sterling silver beads, and star. 

The third bracelet dares us to
SHINE.  To be and to continue. To give and to light up the lives of others. Made entirely of Swarovski crystal, this bracelet gracefully catches and refracts light.





We hope this collection reminds you of the light you carry in this world, of the light others have given you, and of those who once shone here before us. 

Happy Mother’s Day to moms around the world! Keep shining.

May 07, 2017 by Brigitte McKinnon

The all new "Lightkeeper" Christmas cards are now available !

Moon’s Daughter quickly reached for her star, placing its warmth in the Lightkeeper’s hold. “Please,” she begged, “may my light grow to be yours.”

✵     ✵     ✵   

Just in time for the season’s first snowfall, we couldn’t be more excited to announce the arrival of Pure Art’s annual Christmas card collection!

This year’s card set, entitled “The Lightkeeper”, comes as the fourth instalment in the Moon’s Daughter series. Illustrated by Seb McKinnon, the enchanting images accompany a short story about reigniting hope for each other, and the world.

The collection is available for purchase at the Pure Art Boutique, or online by clicking here. Thanks to generous sponsors involved in the printing of these cards, 100% of proceeds are directed to the foundation’s One School for All initiative. That’s exactly $10/$10 for every pack sold!

Every year, the initiative is able to sponsor the education of over 300 children in the Amazon city of Pucallpa, Peru. Schoolbooks, uniforms, and all required materials are purchased to offer the gift of education to children in need. None of it would be possible without your support, especially at this time of year.

By purchasing a card set, you are personally partaking in a vision to support a child’s right to education a world away. As illustrated in “The Lightkeeper”, we all have the power to be a light for someone, a source of hope and support.

With heartfelt gratitude, we wish you a bright and soulful holiday season.


— The Pure Art Team

November 23, 2016 by Liam McKinnon